About – Jake Palu

Shaped by skate culture, art, design, and the DIY spirit.

Growing up in the Bay Area, I was shaped by skate culture and the creative independence that came with it. Design started as a way to make things my friends and I wanted to see in the world—posters, zines, videos, whatever we could dream up. That sense of autonomy and hands-on problem solving has stayed with me ever since.

Today, that same mindset drives my work as a design director—balancing independence with collaboration. I love building with tight-knit teams, creating systems that give people freedom to explore, and finding clarity in the chaos of big ideas. Whether leading a project or jumping into the details, I’m drawn to work that’s both expressive and intentional.

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