AlphaSense

CLIENT — ALPHASENSE
ROLE — DESIGN DIRECTOR
YEAR — 2024
TYPE — SITE

DEFINING A CLEARER STORY

AlphaSense is a market-intelligence platform that helps teams uncover insights using generative AI. As the company prepared for IPO, we partnered to translate their in-flight rebrand into a site that reflected their evolution — modern, confident, and built for scale.

SIMPLIFYING COMPLEXITY

We rebuilt the information architecture to make exploration intuitive. Navigation and labeling were rewritten in plain, conversational language, helping users instantly understand what AlphaSense does and where to go next. Wayfinding prototypes and user testing validated that users could move through the site naturally and always stay oriented.

DESIGNING THE EXPERIENCE

We distilled a complex platform into a crisp, product-led story. Clear copy, purposeful motion, and modular design guided users through what matters most without overwhelming them. Partnering with the product team, we developed a visual language of icons, tickers, and motion flows that conveyed depth while keeping the interface clean and approachable.

BUILDING FOR GROWTH

To support future storytelling, we created a UI sticker sheet and visual component library — giving AlphaSense a scalable system to evolve their site and marketing experiences long after launch.

This project was created in collaboration with Grace Yoon, Jules Cordova, Yuan Chung and our friends at AlphaSense.