AlphaSense

CLIENT — ALPHASENSE
ROLE — DESIGN DIRECTOR
YEAR — 2024
TYPE — SITE

DEFINING A CLEARER STORY

AlphaSense is a market-intelligence platform that helps teams uncover insights using generative AI. As they entered a period of rapid growth and brand evolution, I led design on a fast-moving website project running alongside their rebrand by Saffron Partners. The brand arrived late, so we designed in constant motion—shifting direction week to week while keeping the experience cohesive. My role was to bridge the gap between a client still defining their identity and a brand team shaping it in real time.

SIMPLIFYING COMPLEXITY

We rebuilt the information architecture from the ground up to make exploration intuitive, rewriting navigation and labeling in clear, conversational language. I led wayfinding prototypes and nav testing to validate clarity, ensuring users always knew where they were and what AlphaSense offered—even as the design evolved around them.

DESIGNING THE EXPERIENCE

With limited platform access, we built product visualizations from scratch using icons, ticker cues, and motion flows to keep the story clear. I led the visual direction and shaped the imagery, motion, and sticker sheet that became the backbone of the system.

This project was created in collaboration with Grace Yoon, Jules Cordova, Yuan Chung and our friends at AlphaSense.